Home Care Marketing Specialist (NC)

Company Description:

Gracefield Home Care, LLC is a start-up home care agency preparing to provide high-quality, compassionate care services to seniors across North Carolina. Our mission is to enhance the quality of life for seniors and individuals in need of assistance by delivering dependable, client-centered care in the comfort of their own homes.

We are in the process of establishing and licensing our services, which will include:

• Nursing Services

• Infusion Nursing Services

• In-Home Aide Services

• Hospice Services

• Companion Care Services

• Sitter Services

• Respite Care

Our goal is to build a trusted care organization that prioritizes independence, dignity, and peace of mind for clients and their families. At Gracefield Home Care, we believe that great care starts with great relationships — founded on compassion, reliability, and trust.

Title: Home Care Marketing Specialist

Type: Contract (1099)  - 20 - 40hr weekly

Location: Charlotte, NC (field/remote flexibility within North Carolina)

Role Description:

As our Home Care Marketing Specialist, you will play a key role in helping Gracefield Home Care establish its presence and reputation in the community. This role is ideal for someone who thrives in a start-up environment and enjoys building marketing strategies from the ground up.

Responsibilities include:

• Developing and executing marketing plans to promote Gracefield’s upcoming home care services

• Building partnerships with referral sources (senior centers, hospitals, clinics, and community organizations)

• Managing social media presence and online brand development

• Creating marketing materials (flyers, presentations, digital ads, etc.)

• Organizing and attending community outreach events

• Researching and analyzing local market trends to inform marketing strategies

• Helping shape Gracefield’s brand identity and marketing voice

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or 5–7 years of relevant experience, or a combination of education and equivalent experience

• Experience working with home care agencies or healthcare providers is a must

• Must have experience in Home Care, Elder Care, or Healthcare Marketing

• Must have experience with social media management, digital marketing, and content creation

• Strong communication, writing, and interpersonal skills

• Proven ability to develop and execute marketing strategies

• Experience with social media management, digital marketing, and content creation

• Highly organized with excellent time management skills

• Creative thinker who can work independently in a start-up environment